Project 07 / E-Commerce · Retail · Almaty Operating

Safir
Jewellery
& Gems.

Certified natural
gemstones.

01 / Overview

Our own curated gemstone business in Almaty, Kazakhstan — founded and operated by the i01 team. Emeralds, sapphires, rubies, amethysts, tourmalines. Every stone certified. Physical retail bridged with an AI Telegram bot for instant consultations.

02 / What it does

Certified natural gemstones

Emeralds, sapphires, rubies, amethysts, tourmalines.

Certificate of authenticity

Every stone comes with verified documentation.

AI Telegram bot

Instant consultations, catalogue browsing, price inquiries.

Based in Almaty

Physical retail presence in Kazakhstan.

International sourcing

Gemstones sourced from trusted global suppliers.

Trusted quality

High-quality stones selected by expert gemologists.

03 / Films

A trio of short cinematic films we directed for the Safir Heritage and Drop campaigns — every frame generated with Sora, Runway and Kling, then assembled by us. Click any tile to play.

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— Film 01 · Featured Heritage · 2026 · Sora + Runway

Heirloom.

A portrait film for the Heritage collection — a single sapphire moving across generations of women who would wear it.

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— Film 02 Drops · 2026

Worn.

Close-up campaign for emerald drops. Skin, light, stone — at the scale of a single ear.

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— Film 03 Macro · 2026

The Cut.

A macro study of a single emerald — how a single facet refracts a whole story.

04 / Stack

Web PlatformE-CommerceTelegram IntegrationOpenAIAlmaty, KZ

Visit safirjewellerygems.kz Open Telegram bot